We believe..
that the application of the new forms of communication and shared multimedia to the cultural heritage is a fundamental opportunity to boost the transformation of the cultural institutions into open platforms for the circulation, exchange and production of value, capable of ensuring an active communication with the public, and the fruition of cultural heritage free of geographic boundaries wherein the sharing and the model of open access will be the best formulas.
We believe..
in the new forms of conversation and circulation of the artistic heritage, no more authoritarian and conservative but open, free, friendly and innovative.
We believe..
in a new relationship between museums and visitors based on participation, creation and promotion of culture through the sharing of data and images.
We believe..
that the re-use of data and images of art, through the platforms connecting visitors, experts, scholars and enthusiasts, can temp users to cooperate by offering, not only to museums, a wide range of UGC personal content (User Generated Content) that may encourage co-creative cultural values.
We believe..
in new experiences of visiting cultural sites, no longer passive but active, where knowledge is not only transmitted but also built, where the visitor is involved and able to produce himself forms of art.
We believe..
that internet and social media are a great opportunity for cultural communication, a way to involve new players, shoot down all kinds of barriers and further facilitate the creation, sharing, dissemination and use of our artistic heritage.
We believe..
that internet is able to trigger new ways of management, conservation, protection, communication and exploitation of our resources.
We believe..
that the regulations concerning the access and the reuse of the Cultural Heritage’s data should be simplified in order to encourage digitization.
We believe..
that all the actors of the cultural heritage system must cooperate in order for their ideas not to remain isolated but circulating, because ideas can inspire others to improve them and make them operational. Knowledge comes from the exchange of other knowledge. We believe that this exchange should not be limited to the borders of a country but it could be, and must be, international.
We believe..
that art becomes knowledge when it’s shared